What happened
We evaluated the potential to integrate your Shopify (an external e-commerce platform that hosts your online store) merchandise shop. We identified three strategic locations to include this store without disrupting your primary guest booking journey.
What we suggest
Place the shop link under your About Us menu to keep your top-level navigation minimalist while offering a logical home for brand items.
Use the label Shop ADGE to clearly connect your merchandise to your hotel identity and improve visitor recognition.
What we need from you
- Confirm if you approve the placement of the shop link under the About Us menu.
- Confirm if the Shop ADGE label meets your brand guidelines.
Advice on where the merchandise store belongs in the navigation. Nothing changes on the website until Adge approves.
Where the merchandise store link should live
Awaiting reviewAdding a link to the ADGE Hotel merchandise store helps increase revenue and reinforces your brand identity through physical products. We have outlined three strategic locations to integrate this shop without disrupting the primary guest booking journey.
Option 1: Top-level Navigation Item
Good: It ensures maximum visibility for the shop by placing it directly alongside your primary menu items.
Watch out: This approach consumes valuable space in the main menu and may slightly clutter the top navigation bar.
Option 2: Footer Menu Link
Good: This keeps the primary navigation clean and focused exclusively on room bookings and hotel information.
Watch out: The link will receive significantly less traffic as users rarely scroll to the bottom of the page.
Option 3: Sub-menu under About Us
Good: It logically groups the merchandise store with brand-related content without adding a new item to the top-level menu.
Watch out: Guests may not intuitively look for a shop under the About Us section during their visit.
Our recommendation
I recommend placing the shop under the About Us menu. It maintains a clean, minimalist design for your top-level navigation while providing a logical home for brand-focused items like merchandise.
Labelling
I suggest using the label Shop ADGE. This is clear, descriptive, and links the merchandise directly to your hotel brand, making it obvious what users will find when they click the link.
Opening in a new tab
The link should open in a new tab because it leads to an external Shopify site. To ensure accessibility, we will add an aria-label or a small icon next to the text that signals to screen readers and visitors that they are leaving the main hotel website.